MediaGram
MediaGram
MediaGram
Services

Branding

In Mediagram, we believe that building solid brands starts with building a deep strategy; our team in Mediagram is equipped to develop and make the brands through our mechanism to deliver creative content to our agents.

We help build the brand’s story and express it in inspirational and influential ways with a deep connection.
To build a strong brand, you must deliver a positive and consistent emotional experience. The more you do this, the more people will become dependent on you, and more importantly, they will trust you.

Brand Strategy

A brand strategy helps you understand who you are and is considered the central pillar that enables you to communicate this identity to your target audience and excel you from your competitors. When you don't have any branding strategy, it means you don't understand who you are, your goals and values, and where are you? So your marketing and business decisions will not reflect them. Our brand strategy-building process is divided into four parts:
  • Who You’re for and Who You’re Against?
  • Brand Core
  • Brand Visual Identity
  • Brand Verbal Identity

Brand Verbal Identity

It is how you want to speak and express who you are and how your customers want to talk to them, such as using words, phrases, and slang, in direct and indirect ways. It includes many elements:
  • Brand Promise.
  • Brand Tag line
  • Brand Value Proposition
  • Brand Story
  • Brand Personality
  • Brand Voice
  • Brand Tone of Voice
  • Brand Messages

Brand Visual Identity

It represents the face of the brand, so it must be purposeful first and foremost, and represent the brand's future. Visual identity must be approached strategically to reflect who you are, and support you as you grow. It includes many elements:
  • Logo
  • Color Palette
  • Typography
  • Photography
  • Illustration
  • Iconography
  • Video and Motion

Brand Guideline

it is considered a blueprint for how to use your brand in the content and communication you create. Your brand guidelines should include enough direction to create works that strengthen the brand instead of weakening it. it should include both verbal and visual brand identity elements.