FortDoor Steel and Wooden Doors

The Brief

FortDoor has established itself as a leading provider of steel and wood doors, rooted in enhanced safeguarding and safety principles. Since its inception in 2014, FortDoor has leveraged its extensive experience in the field of armored doors to launch its production facility in Kayseri, Turkey, in 2020. With a commendable production capacity of 20,000 steel doors annually and an expert workforce, FortDoor has expanded its market reach to include Ghana, affirming its commitment to delivering unparalleled security solutions.

The Challenge

FortDoor approached us intending to create a comprehensive brand identity that resonates with its core values of safety and security. The requirements included developing a logo incorporating the concepts of safety and security and the initials “F&D” encapsulated within a design that suggests a door. Additionally, they sought to enhance their market presence through targeted digital marketing strategies, including search engine marketing (SEM) and social media ad campaigns. A user-friendly website design and a suite of printed marketing materials were also pivotal to their strategy, aiming to bolster their visibility and engagement across multiple touchpoints.

The Solution

Our multifaceted approach encompassed the following strategies:

• Branding Development: We designed a logo that seamlessly blends the elements of safety and the “F&D” initials with a stylized door, underlined by a curved design that evokes a sense of security. This was complemented by verbal identity and visual design guidelines, all documented in a comprehensive brand book.

• Digital Marketing Strategy: We implemented a digital marketing strategy and social media advertising campaigns to increase brand awareness and engagement. Tailored ad creatives highlighted FortDoor’s commitment to safety and innovation.

• Website Design: Our team developed a clean, intuitive website that embodies FortDoor’s mission and visual identity. The design prioritizes the user experience, with clear navigation and concise content that effectively communicates the company’s value proposition.

• Printed Materials Design: We produced various printed materials, including product catalogs, signboards, flyers, and roll-ups, ensuring consistent brand messaging and visual identity across all physical marketing assets.

The Result

The comprehensive branding and digital marketing initiatives have significantly elevated FortDoor’s brand stature, enhancing market visibility and customer engagement. The new logo and visual identity have been warmly received, embodying the essence of safety and security that FortDoor stands for. The website is an effective digital hub, supporting brand awareness and customer education efforts. The targeted social media campaigns have effectively increased traffic and lead generation, while the cohesive suite of printed materials has bolstered offline marketing strategies. Through these efforts, FortDoor has solidified its market position as a trusted provider of secure and reliable door solutions in Turkey and Ghana.